Google Analytics can also provide information about your visitor such as their geographic location and the type of device they are using to view you website which is highly relevant in this age of desktop, tablets and smartphones.
Google analytics provides invaluable information into how visitors are interacting with your site. How many pages do they view and which ones? What path do they follow to reach those pages? Which pages are the entry route to your site and where do they exit? If they can’t find what they are looking for what do they search for in your site search function (assuming you have one)? Most importantly, are website visitors turning into clients?
The Technical Stuff
Site speed is crucial for good search engine optimisation and a great visitor experience and Google Analytics will let you know if your site as a whole is underperforming or if just certain pages need attention. It also lets you know which browsers people are using to view your site e.g. Google Chrome, Firefox and this is important because your website can perform differently in each browser type.
Google Analytics is simple to read however not all business leaders will want to take the time to log-in and digest the information but that’s OK. Google Analytics can be set up to create ‘easy to understand’ custom reports which can be automatically created in pdf format and circulated to colleagues and other interested parties.
Just a Snapshot
This is merely a snapshot of the capabilities of Google Analytics but even a snapshot of information can help you understand your website and your visitors. This can help you improve site performance, identify missed opportunities and generate more business.
Google Analytics is free. To implement this amazing tool into your website you need to create a Google Account which is a simple process which requires an email address. You will then need to use the dashboard to generate some code which will need to be inserted into the back-end of your website. Your web designer should be able to help with this process – if not please feel free to contact Ad Idem Marketing.
To sign up for Google Analytics and for more information on Google Analytics and its full functionality please visit: