The Legal Marketing Consultant for Law Firms that want Real Growth
If you are looking for a legal marketing consultant who will simply deliver a strategy document and disappear, Adidem Marketing is not the right fit.
If you are looking for a law firm marketing consultant who will work alongside you, think like an in-house Marketing Director, and take responsibility for delivering results, you are in the right place.
Marketing Director level support without the cost and commitment
Hiring a full-time Marketing Director is a significant investment. Adidem Marketing gives you access to that same level of strategic thinking and commercial insight at a fraction of the cost.
Julie Draper works with a small number of clients at any one time. This ensures every client receives the level of attention, responsiveness and strategic input you would expect from a senior in-house role.
The focus is simple: helping ambitious law firms implement marketing strategies for law firms that actually drive growth.
A Legal Marketing Consultant
Not an Agency
Adidem Marketing is deliberately different.
Instead, you work directly with Julie Draper, a law firm marketing consultant who becomes closely aligned with your business, your goals and your commercial realities.
Where additional expertise is required, Julie will either make the most of your internal resource or, she can utilise a trusted network of specialist freelancers. This means your legal marketing services are built around what your firm actually needs, not what an agency needs to sell.
Marketing for Law Firms Is Not a One-Off Exercise
One of the biggest mistakes law firms make is treating marketing as a project.
A new website.
An SEO campaign.
A LinkedIn push.
Then it stops!
Effective marketing for a law firm does not work like that. It is not something you “complete”. It is something you build, refine and continuously improve.
That is why Adidem Marketing does not operate as a traditional agency. Instead, Julie works on a retainer basis, acting as your fractional marketing director, ensuring your marketing strategy is not only created but implemented, measured and evolved over time.
Ideal for Small but Ambitious Law Firms
Adidem Marketing typically works with:
What Legal Marketing Success Looks Like
Many marketing providers talk about traffic, impressions and social media followers.
Those metrics can be useful indicators but they are not the outcome.
At Adidem Marketing, success is measured by one thing.
New client instructions!
Every element of your law firm marketing is built with that objective in mind. Strategies are implemented with clear tracking, meaningful reporting, and continuous optimisation to ensure your marketing activity translates into real commercial results.
Julie is not only a law firm marketing consultant she is also the founder of two successful legal lead generation platforms that generate real legal enquiries every day.
These platforms are used as live testing environments to understand what works in digital marketing for law firms, from SEO and content strategy to conversion optimisation and user behaviour. That insight is then applied directly to client campaigns, giving you an advantage over firms relying on theory alone.
Marketing Strategy Designed Around Your Firm
Effective law firm marketing is not about doing everything. It is about doing the right things, in the right order, with a clear commercial objective behind them.
Adidem Marketing works closely with law firms to create structured, commercially focused marketing strategies designed around the specific needs of the business, its growth objectives, internal resource and available budget.
Rather than applying a generic agency model, Julie Draper develops tailored marketing strategies that identify the channels and activity most likely to generate meaningful enquiries and long-term growth. For some firms, that may involve SEO and content marketing. For others, LinkedIn outreach, PR, paid advertising or social media may be more effective.
The strategy determines the priority and not a pre-defined service package. Every recommendation is aligned with one objective: generating new client enquiries and instructions.
A Full Range of Legal Marketing Services
Adidem Marketing provides a full range of legal marketing services, tailored to your firm’s needs and growth stage. Every service is delivered as part of a wider strategy, not as a standalone activity.
Work With a Legal Marketing Consultant
Who Stays the Course
If your firm is serious about growth, you do not need another disconnected marketing project. You need consistency. You need accountability. You need someone who will stay the course.
Let’s talk about where your firm is now and where you want it to be.